Relationship Marketing - Tips

As well as being well read as per tip 23 it is important to attend workshops, conferences and masterclasses. This way you can interact with other top networkers (only the top ones tend to go to training). Surrounding yourself with the best people means that some of it will rub off and you will become a better networker and achieve more referral marketing success.

Regardless of the topic and the trainer you will always get something from the session and add to your skill set. Review the material and make sure you commit to at least one action to improve your chance of success. Do this as soon as you can ideally at the training itself or just after.

I suggest that you invest in yourself at least once a quarter and if possible monthly. Don’t forget that people pass business even at training events.


Julian Lewis is an Executive Director with Business Networking International (BNI). He has over 10 years of practical experience in referral marketing and business networking for profit and pleasure. He regularly talks to audiences internationally about the power of referral networking. He is also a professional MC helping delegates get the most out of conferences and audiences enjoy awards ceremonies.