Relationship Marketing - Tips

It is important for your self-confidence and how other people see you to act as if you are already the successful networker. You already are in demand for short chats and 121 meetings, you give great presentations and you refer widely. You are the sort of person who makes connections for others and people seek you out.

Acting in this way will make others see you in this way. It will also make you take the actions required to create more success. For instance if you are always in demand for short chats then you would need to turn up to events early for those short chats. Also as you give great presentations you will also be the type of person who prepares those great presentations. As a person who refers widely you regularly ask people “who would be a great referral for you”.

The more you see yourself as a great networker the more you will be a great networker and referral success will come your way.


Julian Lewis is an Executive Director with Business Networking International (BNI). He has over 10 years of practical experience in referral marketing and business networking for profit and pleasure. He regularly talks to audiences internationally about the power of referral networking. He is also a professional MC helping delegates get the most out of conferences and audiences enjoy awards ceremonies.