Relationship Marketing - Tips

The power of business networking is delivered by a number of key benefits to business. When people first go to networking events they will often go to find people who want to buy their product or services. What they find over time is that the power in networking events is in developing relationships with some of the people they meet which in turn gives them access to the following key benefits.

  • Referrals
  • Mentoring
  • Advice
  • Introductions to new key contacts (suppliers and influencers)
  • Education

When you ask the right people this will be given freely to you by. The right people are those with whom you have taken the time to build a trusting relationship. Get used to asking for help, get used to asking for introductions, get used to asking for referrals.

People love to help, you will very rarely get a no. If you do it will be a polite no and normally with alternative suggestions.

So take time to build trusting relationships and ask ask ask. When you do your return from your investment in networking will grow exponentially.

Julian Lewis is an Executive Director with Business Networking International (BNI). He has over 10 years of practical experience in referral marketing and business networking for profit and pleasure. He regularly talks to audiences internationally about the power of referral networking. He is also a professional MC helping delegates get the most out of conferences and audiences enjoy awards ceremonies.