Relationship Marketing - Tips

Rejection is something we choose to experience; we label what just happened to us as a rejection. The reality of it is that what we call rejection was not that at all. Worse case is that somebody said no to a request you made. Often people saying “no” mean “not now” giving you the chance to ask again later or to rephrase your request.

Asking is part of being successful at relationship building and hence business networking. If you want to have a one to one meeting you need to ask. Occasionally people will say no. Do not see this as a rejection. I look at it as it was not right for them just yet or at this time and I will ask later. More likely I will ask somebody else and that is the key to this networking tip.

No is not a rejection. No is a pause. You may never go back and ask again but you have not been rejected. You are free to go and ask somebody else and you are free to ask again later if you want to.

As an example, if you ask somebody to go 2nd onto their supplier list and they say “no” you have not lost anything as you were not on their supplier list in the first place.  My advice would be to go and ask somebody else. If you get too many “no’s” then refine your approach. Eventually you can go back to the first “no” (if you want to) and ask again, this time with a better approach and more chance of getting a yes!

Reject Rejection and embrace “no” as part of the success process!


Julian Lewis is an Executive Director with Business Networking International (BNI). He has over 10 years of practical experience in referral marketing and business networking for profit and pleasure. He regularly talks to audiences internationally about the power of referral networking. He is also a professional Emcee (MC) helping delegates get the most out of conferences and audiences enjoy awards ceremonies.