Relationship Marketing - Tips

Feedback is key to learning and continuous improvement. You should use feedback to your advantage. You should also actively seek out feedback by asking people questions such as the ones below.

1. What is a great referral for me?

2. What are the key benefits that I deliver to my clients?

3. How can I help you?

4. Can I help you understand my business better?

5. How would you introduce me to one of your contacts?

If your networking effort is successful most people that you have built a relationship with will be able to answer these questions in a way that pleases you. If people struggle to answer these questions then you need to look at your systems, your words and the strength of your relationships.

Once you embrace feedback and you seek it constantly then you will improve your technique. The result will be more referrals from better relationships. You will be able to give referrals easily and people will respect you as a professional in your field.

I am always happy to receive feedback on my blog series, please do get in touch.


These networking tips are brought to you by Julian Lewis. Julian is an Executive Director with Business Networking International (BNI). He has over 10 years of practical experience in referral marketing and business networking for profit and pleasure. He regularly talks to audiences internationally about the power of referral networking. He is also a professional Emcee (MC) helping delegates get the most out of conferences and audiences enjoy awards ceremonies.